Steadwind · Our story
Made from
a London
habit.
Steadwind began with one watch, one drawer and a simple question: why do we look after our watches so carelessly?
Clerkenwell, London
It started with his grandfather's watch.
Oliver Hartley grew up a few streets from Clerkenwell, the corner of London that once made a large share of the country's clocks and watches. His grandfather, a watch repairer, kept a bench there for over forty years.
When he passed, Oliver inherited a steel automatic, worn at the edges and still running. A few weeks later he noticed it had stopped, left in a drawer. Reset, wound, set again, and stopped again.
An automatic watch is meant to live on a wrist. When it rests, it needs somewhere considered to wait.
“A watch should never have to wait in a drawer. It should wait somewhere it is looked after.”Oliver Hartley, Founder
The idea
Quiet, precise, made to live in a home.
The winders Oliver found were either loud, plasticky or built for a shop window. He wanted the opposite: a quiet motor, soft lined cells, and finishes that sit naturally next to a bookshelf or a dressing table.
Steadwind was founded in London to do exactly that: watch winders designed for people who wear their watches, and want them ready when they reach for them.
The journey
A watch in a drawer
A grandfather's automatic stops running, and a question begins.
Looking for the right home
Months of testing motors, materials and rotation settings with collectors around London.
The collection
A focused range of watch winders, shipped from UK stock and backed by a 3-year motor warranty.
What we care about
Three quiet principles.
Quietly reliable
Motors chosen to run softly, day and night, so they belong in a bedroom or a study.
Gentle on your watch
Soft-lined cells and adjustable rotation settings, to suit the way your watch is built.
Looked after, too
UK stock, tracked delivery and a team that answers, because owning one should feel simple.
Time well kept